About Us

We are the Smith Family from Williamson County, Tennessee and our lure-making business is named after our sweet dog, Chewie. He steals dirty socks and plays violenty with his toys, but he is there to greet us after a long day on the lake, win or lose. He makes our lives special like a long, slow troll down the bank pitching a weightless worm as the sun comes up.

If a wildly successful chain of chicken tender restaurants can be named after a dog, so can our business. We just respect that your family may also have a sweet dog that takes up a disproportionate amount of bed space like we do.